Following the news that Madison have become the exclusive UK distributor of Lazer helmets in the UK and Ireland, Madison Genesis Pro Cycling Team would like to announce that effective immediately, Lazer are now the official helmet supplier for Madison Gen
Following the news that Madison have become the exclusive UK distributor of Lazer helmets in the UK and Ireland, Madison Genesis Pro Cycling Team would like to announce that effective immediately, Lazer are now the official helmet supplier for Madison Genesis.
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With the addition of Lazer helmets to the Madison Genesis team, our riders will be joining the ranks of other Lazer supported pro teams such as; Lotto-Belisol and the Wiggle Pro Honda Cycling Team, not to mention names such as Tom Boonen and Paolo Bettini.
" I am really pleased that the team will work with Lazer helmets" said Madison Genesis team manager, Roger Hammond "Unfortunately taking calculated risks is synonymous with being a professional cyclist so having high quality safety equipment is essential. Lazer have developed their products with years of research to become one of the most revered helmet manufacturers in the world. As the oldest helmet manufacturer, Lazer have access to a wealth of data from previous designs, mixed with new technologies, I believe we will have one of the safest and hi-tech helmets in the peloton"
Tim Cornelis, Marketing and Sponsorship for Lazer has said, “Lazer is very excited to have the Madison Genesis team use their products. Both the team and Lazer share the same vision of growing the sport and accommodating progress. For Lazer that means innovation in the products and for the team that means cultivating talent. Lazer is glad that we can support young up-and-coming riders that can provide us with feedback on our products. I’m confident that the Lazer products and the Madison Genesis riders will prove to be a great match and that more
The Madison Genesis team has already had a strong start to their first season and is currently fifth in the national club rankings. With more pro-tour series and international races planned, we can’t wait to see what the rest of the season provides.
Madison Genesis will be riding in the Lazer Helium model in an exclusive team colour-way.
